Ethical Fashion Digest 12. Dezember 2011
December 12th, 2011 § 1 Comment
For the last 14 days, I was on some cotton fields in Malawi and didn’t have time to blog. Here are some news of these last days.
My favourite news is actually an ad – Patagonia’s excellent “buy less” ad in the NYT on November, 25th:
October / November 2011
3.10.2011: HBR Network Blog: Patagonia’s “Buy Less” Campaign May Lead to More Revenue: http://bit.ly/nwzA7M
26.11. BBC News: Who, What, Why: How could Reebok sell trainers for $1? http://bbc.in/tX5R3a
30.11.2011. Triple Pundit: Patagonia’s Black Friday Message: Don’t Buy This Jacket: http://bit.ly/te9YBD
December 2011
1.12.2011: AP: Workers mass at Shanghai factory in latest unrest: http://bit.ly/s4NHfq
2.12.2011: Reuters: Hundreds strike at Singapore-owned plant in China: http://reut.rs/t2egb5
4.12.2011: The Observer: Revealed: true cost of the Christmas toys we buy from China’s factories: http://bit.ly/vVHmbV
6.12.2011: The Guardian Blog: We need a sustainability movement to make ‘green living’ the norm
6.12.2011: British High Commission New Delhi: New training scheme promises to bring benefits to both garment exporters and garment workers
6.12.2011: Ecotextiles: China ponders green manufacturing tax
8.12.2011: The Guardian Blog: Talk point: could less choice be better for the consumer?
8.12.2011: AFP: Hundreds strike in latest China labour protest
8.12.2011: China Daily: End begging for wages
9.12.2011: Bundespreis Ecodesign: Erstmalige Vergabe durch Bundesumweltministerium und Umweltbundesamt in 2012: http://bit.ly/uV75p4
11.12.2011: Handelsblatt: Puma will Produktion in Afrika ausbauen: http://bit.ly/ufsPMn
12.12.2011: China.org.cn: Strike continues at south China factory: http://bit.ly/sLEjuT

Love this! Pure genius. Patagonia encourages their customers to be part of a movement and an advocator rather than just a consumer. This is similar to the TOMS ethos.
It’s game changing. The message that sustainability and fair trade corporate practices should be the norm and not a ‘fad’ might one day get through to other companies.
I’d like to live to see that day that this won’t even be a talking point – that it’s just business as usual.
http://fairfashionyear.wordpress.com