Greenpeace links Italian fashion to destruction of Amazon rainforestPosted: October 19, 2011
Last year, I reported about how Timberland’s former CEO dealt with 65.000 angry emails. The background of the post was an HBR article in which the Jeff Swartz explained how he reacted to mails of angry Greenpeace activists complaining that Timberland might be connected to the destruction of Amazon rainforests: Basically he looked into the issue and tried to understand his supply chain better.
Greenpeace now reports that the situation in Brazil is about to worsen:
In part, this non-compliance can be traced back to the proposed changes to Brazil’s Forest Code, the law which protects the Amazon rainforest. If these changes go through (the Brazilian president is due to consider them in the coming weeks), then the area available for legal deforestation will increase enormously, as well as letting off anyone involved in previous instances of illegal deforestation scot-free.
It now demands from Italian fashion designers to pressurize the comapnies in Brazil selling the leather to stick to their promises. Look at this clip.