Beyond Fashion Summit in BerlinPosted: October 24, 2011
Friday and Saturday I had two inspiring days in Berlin at the Beyond Fashion Summit. The summit was organized by BeyondBerlin, CIR – in cooperation with ESMOD – who did a great job in getting an interesting mixture of open-minded people together, which created a wonderful atmosphere. The probably largest companies present were:
Jack Wolfskin, who thoroughly presented their comprehensive CSR strategy, even though, like other companies they are still far away of implementing the Asian Floor Wages;
Kuiychi, who admitted that many things went wrong in the last time and that not answering to Stiftung Warentest was their coordination mistake; it seems that they take up things now and will look into the FWF;
Misericordia, whose founder Aurelyen did a charming presentation about the origins of his brand, the empowerment of his workers in Peru – and also about the beauty of Peru. Here is one of his pictures, you find more on their website (sorry for this unpaid advertising, but I liked the pics):
Finally, a lady from Stifung Warentest courageously tried to defend their strategy behind their latest CSR-test of jeans; however, her performance strengthened my impression that Stiftung Warentest does not fully understand the fact that implementing social standards is done in a developmental way and that their poor and intransparent methods of testing CSR misleads millions of German consumers in their purchasing decisions.
As some asked me for my presentation: Here it is, but I guess the slides do not really explain themselves. Well, I am working on producing a published text from my talk.