Misquoted by “Der Standard”

I just read that some days ago the Austrian newspaper “Der Standard” published an article “Bessere Mode” about the sustainable fashion industry, in which Mr. Hilpold mainly refers to quotes from presentations of the Beyond Fashion Summit.

Unfortunately Mr. Hilpold seemed to have totally misunderstood me. He indirectly quotes me saying that a sustainable production would lead to a maximum increase in retail prices of 5%. This is, of course, total nonsense, which I have never uttered in my life. All I said was that calculations of the FLO/FWF and experience of Alta Gracia show that the retail price only increases by 1-20%, when living wages are introduced … You can also read this on my slides.

I hope that the Standard corrects this. THANK YOU.

 


Beyond Fashion Summit in Berlin

Friday and Saturday I had two inspiring days in Berlin at the Beyond Fashion Summit. The summit was organized by BeyondBerlin, CIR – in cooperation with ESMOD – who did a great job in getting an interesting mixture of open-minded people together, which created a wonderful atmosphere. The probably largest companies present were:

Jack Wolfskin, who thoroughly presented their comprehensive CSR strategy, even though, like other companies they are still far away of implementing the Asian Floor Wages;

Kuiychi, who admitted that many things went wrong in the last time and that not answering to Stiftung Warentest was their coordination mistake; it seems that they take up things now and will look into the FWF;

Misericordia, whose founder Aurelyen did a charming presentation about the origins of his brand, the empowerment of his workers in Peru – and also about the beauty of Peru. Here is one of his pictures, you find more on their website (sorry for this unpaid advertising, but I liked the pics):

Finally, a lady from Stifung Warentest courageously tried to defend their strategy behind their latest CSR-test of jeans; however, her performance strengthened my impression that Stiftung Warentest does not fully understand the fact that implementing social standards is done in a developmental way and that their poor and intransparent methods of testing CSR misleads millions of German consumers in their purchasing decisions.

As some asked me for my presentation: Here it is, but I guess the slides do not really explain themselves. Well, I am working on producing a published text from my talk.